Social Media Ads
field notes
from daily practice.
Tips, experiences and background straight from live campaigns. No hype, no trend lists — just what really works.
Meta Campaign Objectives Explained: Which Goal Fits Your Ad?
Awareness, Traffic, Leads or Sales? The 6 Meta Ads campaign objectives at a glance — and which one to choose when.
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Meta Ads vs. Google Ads — when does each platform make sense?
Pull vs. push, CPC comparison, ROAS benchmarks, halo effect — and what to do on a limited budget.
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Meta Ads and the algorithm: what you need to know about Andromeda.
Since the end of 2024, creative — not targeting — decides reach on Meta. What Andromeda means.
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Social Recruiting with Meta Ads: How to find the right candidates — before they even start looking.
Talent shortage, passive talent market, algorithm — why Meta Ads can be the most effective recruiting tool.
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How much budget do I need for Meta Ads — and when do campaigns start to perform?
Rules of thumb for minimum budget, learning phase, step-by-step scaling — and what budget alone doesn't fix.
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Why your Meta Ads numbers don't match Google Analytics — and what that means.
Attribution, iOS 14, CAPI, modelling — why both tools can be right and what that means in practice.
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The 5 most common mistakes in Meta campaigns — and how to avoid them.
Learning phase underestimated, tracking incomplete, audiences too narrow, tests unstructured, creative fatigue ignored.
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