Campaign management
Set-up, steering, scaling and ongoing optimisation of your Meta, TikTok, Pinterest and LinkedIn ads – structured and performance-driven.
White-label & freelance support
White-Label Meta Ads & Paid Social for Agencies
You have the client, I deliver the performance – under your brand. An extended workbench for Meta Ads and paid social, flexibly bookable: for gaps, peaks or as permanent reinforcement in your team.
When agencies bring me in
Reinforcement, exactly when you need it
Interim cover during staff shortages: parental leave, resignation, illness – I step in and keep your paid-social accounts stable, without the client noticing a thing.
Fresh input for your team: new perspectives on structures, creatives and testing – as a sparring partner who brings an outside view and helps your team grow.
Absorbing peaks and project load: a pitch, a launch or suddenly more budget than hands – I take over flexibly, with no need to hire permanently.
White-label services
What I handle for your clients
Everything around paid social – under your brand, in your tools, following your processes. From strategy to ongoing management.
Tracking & CAPI setup
Clean conversion tracking with Meta Pixel, Conversions API and server-side – GDPR-compliant incl. consent mode. Often the weak spot, solved reliably here.
Media planning & budget
Channel and budget planning across the funnel, forecasts and KPI targets – so your clients' budget works where it counts.
Account audits
In-depth review of existing ad accounts: quick wins, pitfalls and potential – a strong entry point for new clients or before scaling.
Creative input & briefings
Creative strategy, hooks and clear briefings for your designers and editors – plus performance feedback on what works and what needs to go.
Reporting & attribution
Meaningful reporting and attribution that make results easy to understand – prepared for you and your clients.
Client communication
On request I handle reporting calls, strategy updates and stakeholder management directly on behalf of your agency.
Pitch support
Paid-social and media concepts for your new-business pitches – so you win with solid numbers and a clear strategy.
Team enablement
Training and sparring for your juniors, plus documented workflows your team can keep using long-term.
How white-label works with me
Seamless, discreet, under your brand
To your clients, I'm part of your team. Exactly how we work together follows your processes.
Under your brand
I appear externally as part of your agency – in reports, calls and emails, if you want me to.
NDA & discretion
Confidentiality goes without saying. Your client relationships stay your client relationships.
Your tools & processes
Slack, Asana, Trello, your ad accounts and reporting templates – I work in your setup, not mine.
Flexible models
Hourly, on retainer or per project – from single accounts to a complete paid-social department on demand.
Which agencies
A good fit if …
I work with full-service agencies, creative and social-media agencies and PR and communications agencies that buy in paid-social expertise instead of hiring in-house.
Typical situations: you have clients with Meta Ads budget but no free capacity. You want to offer paid social without building up specialists yourself. Or you need someone at short notice to take over an account – reliably and without lengthy onboarding.
How it works
Ready to go in three steps
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01
Free intro call
We talk through your needs, your clients and the way you work – and clarify where and how I can best support you.
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02
Service contract (NDA on request)
If it's a fit, we put scope, terms and duration into a service contract – with an NDA on request.
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03
Start of collaboration
I plug into your setup and take over – hourly, on retainer or per project, under your brand.
Staff shortage or a new paid-social project?
Tell me briefly what it's about – I usually reply within 24 hours.